It is important to make comparisons between guest blogging and article marketing when looking for the ideal marketing tools for promoting your business.
You will find that the two strategies are poles apart since guest blogging has superior advantages when compared to article marketing.
Below are some of the reasons why guest blogging strategically overshadows article marketing.
Do you agree?
Blog Posts:
Guest posts feature directly on the home page and enjoy a longer life on the site page when compared to article directory submissions.
Article Posts:
Most articles through directory submissions do not feature on the homepage unless strategically posted on the site when updating latest articles. Also, article submission sites have huge volumes of related content and this reduces any chance of the article post staying on the homepage for longer than a day or two.
Blog Posts:
The guarantee that your message will get to your target audience is invaluable since blogs have a subscriber base. This makes it easy to deliver blog posts directly through email notifications or RSS feeds. Additionally, blog posts enjoy wider coverage, seeing as you can attract more followers through social media networks.
Article Posts:
Article marketing relies on random checkers, not followers, since very few readers follow articles through RSS feeds, as most article directories do not offer RSS feeds. Having a subscriber base presents growth avenues because marketers can use online communities to spread the message, and build connections and links through recurrent visits.
Blog Posts:
Guest blogging is more effective since you can promote the blog post directly to attract more traffic to the site and at the same time promote the blog post through the subscriber base.
Article Posts:
However, article directories only promote featured articles. Furthermore, most writers have to produces articles in masses to avoid duplicate content filters and this makes it hard for them to promote their own articles.
Blog Posts:
It is easier to maintain quality content through blog posts due to lower volumes than those received through article directories. Use of photos, images, resourceful links and WordPress formats makes guest blogging a more creative means of communication since marketers can use creative and appealing methods to pass messages to intended recipients.
Article Posts:
Article marketing is at a disadvantage given that most directories do not allow links, pictures, or embedded content.
Blog Posts:
Creating value through blog posts places you in a better position and this creates room for building stronger bonds. A stronger relationship built through value proposition enhances your online reputation and strengthens your brand. Establishing strong connections online plays a major role on your link building efforts given that if your guest post performs well, your blog will feature on other sites as a result of increased contact links and avenues to promote the business.
Article Posts:
On the other hand, article marketing can become effective with improved content quality, as this helps to ensure that articles qualify as featured articles. Active participation in article directory communities improves the success rate, as this strategic move is a way of attracting followers, comments, and votes. Working closely with a network of established writers and promoting articles through blog posts can drive greater success when using article marketing.
In Summary:
Both article marketing and guest blogging can help attract back links, traffic and increase your customer base.
The secret solely lies behind providing quality, as well as informative and relevant content. Even though guest blogging is a superior marketing tool, using both strategies present better chances of making an effective online presence.
Great article from our guest blogger. Sam is a blogger who specializes in website sales conversion services, including funnel optimization services
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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.