We all had to start somewhere when launching our business.
Most of us were not born into a situation where money for marketing was just handed out.
You had to learn, earn and invest what you could.
Today, with the interwebs, there are some cool strategies that can help you be smarter about how you generate leads …and starting with a minimum budget.
But, truthfully – there is either time or money (or both), right? Time costs money, but it’s not necessarily cash out of your wallet.
So, watch this marketing video, and learn what 4 things you can do right now to get started with a zero marketing budget.
Let’s begin with a little story and how I helped this friendly small business-owner I met at my school.
The video explains. Let’s watch this quick video together – and then, let’s break it down.
Effective steps to get more leads to your business
- Audience – research & know your audience first. As detailed as you can get. What are your demographics? Psycho-graphics? Techno-graphics?
- Direct Response – create a website with specific headlines that speak to that audience in #1 and that have offers to inform & help (and sell)
- Capture – add lead forms. Get their name/email. Entice them with a valuable, free report or similar. No spamming. Then nurture.
- Blog – set it up today, start blogging tomorrow. Begin simple at first, share your best ideas. Become an authority for your market. Don’t over-analyze this, or you’ll never start. If you need tips, shoot me an email.
The guy loved it! He never heard so much good stuff in 5 minutes, he said. And, is it really that simple? (yes it is, and your existing clients will love it too – and refer others to your NEW direct response website when you ask. Become a marketing machine!)
What do you think?
About jon rognerud
Entrepreneur Magazine says Jon Rognerud is one of the most sought-after SEO and Digital Marketing Experts for Small Business. He is famous for his high-return and passionate approach to optimizing websites and integrated marketing solutions that brings process, profits and brand loyalty...without wasting time. His brand NEW website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press/McGraw-Hill is in bookstores now. Act fast, and get a free gift here. Jon on Google+. To receive future updates, Click HERE to subscribe to our mailing list