SEO By SEO Gurus: Nathan Anderson Interview

I recently began interviewing the illuminati of search engine marketing, SEO (search engine optimization) and social media marketing. In fact, you will see more detailed interviews over the coming weeks, leading up to the Search Engine Strategies show in San Jose, California (August 18). My first “victim” was a very courteous, direct and knowledgeable SEO…

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Top 20 Questions to Ask Before Hiring an SEO Company

When outsourcing your SEO, know what questions to ask–before you sign. I recently wrote up a seven-page SEO official hiring guide for the OPEN forum. (It has a lot of other useful info, too.) The pages talk about the challenges of hiring a search engine optimization firm, and what you should ask before committing. I…

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5 Great Tips for Google Web Traffic

Ask any person in Google Rankings territory, and you’ll find questions including: “Why did my site drop in rankings?” “How can I make my site more search (engine) friendly?” “What are the best ways to gain top rankings and hopefully more traffic?” and of course, this one: “What are the real secrets to Google search…

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Are You Part of 'Download Day' for Firefox 3.0?

Firefox 3 is launching today. Here’s what’s new in firefox three-‘o. The highly anticipated Mozilla Firefox update is available for download, but most servers are overloaded, what a surprise–not. See below for direct downloads that should work, and also get yourself some updated plugins for your search engine optimization work. Google toolbar is a must-have,…

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Should You Drop Old Google Adwords Accounts?

In 2004, while working at Yahoo, I started looking at the powerful options for paid search advertising. While it was just “play/research” at the time, I came to recognize the extraordinary solution Overture (originally Goto.com) had for targeting the visitor/searcher: “present a compelling, relevant advert at the time potential customers are looking for you.” While…

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The Internet Road Ahead: Web 3.0 By Intel

This is a rather short post on a broad topic for controversial Web 3.0 standards. But I was intrigued by a video of the CMO at Intel, Sean Maloney, who recently discussed Web 3.0 trends (The power of a spur of the moment interview using 2008 technology web cam!). The changing faces of web technology…

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Beginner's Google Analytics: 4 Tips To 'The Ultimate SEO Solution'

Ranking has been, and always will be, important. I mean, ultimately, if no rankings exist (I’m talking about the first page of search engines) for keywords that are searched for (try Google Suggest), you are not using natural, organic results to drive traffic, or you have just started. You may be employing other strategies for…

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What is Social Bookmarking? (smart video)

I visited search marketing illuminati Danny Sullivan and Chris Sherman this week, the power drivers of the SMX Search Engine expos in the USA and, now, internationally (SMX Espana coming up). Their social media-related sessions, expert panelists and conference support staff were really attentive to detail and provided in-depth, real case studies of success (and…

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4 New Ways To Write Quality Content

Since we know that search engines love text (it’s what they can “understand”) and users love quality content, how can you write the most relevant, traffic-capturing content to meet the requirements of both? The answer lies in focusing on the user first, not the other way around. How do you write quality content? You need…

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What Today's Search Engines Cannot Tell You

We know that search engines (Google, Yahoo, Bing) and their associated retrieval technology anno 2008 are not much more sophisticated than they were, in say, 1998–or for that matter, in 1945 when a scientist, Vannevar Bush, released his essay, “As We May Think” (reference Internet Pioneers). The system he references is remarkably similar to modern…

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