Don't Be Foolish: Quick Tip Money Savings for Google Adwords

This post is about saving money, specifically for you and your Google Adwords expenditures. Many are not familiar with the powerful new approach that Google introduced in its paid-click model (pay-per-click advertising). While Goto/Overture was the pioneer by introducing paid search initially (paid advertising, sponsored links), Google came on the scene about 2002 and introduced…

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Do Options for Generating Buzz Still Exist?

I’m working on a project where not only on-page (html/content) and off-page (links) factors are key to success (traffic in this case), but also crucial is generating more or less a rising buzz factor. Buzz by definition is like the “jungle-telegraph” model–where people start talking about something and naturally share among their friends and social…

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American Express, SEO = Internal Confusion?

As I came to–from what to me seems like the planet’s worst tooth surgery (not kidding)–I found this horrific story on American Express and its “SEO is a waste” comment. You can see the entire piece here (Actual pdf here; see page  29). In a brief, American Express says, “Don’t waste money on so-called Search…

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How I Launched A Search Marketing Firm: The Hard Way

(the short, semi-pitchy version)… Today, funnily enough, as Microsoft is making a bid for Yahoo at $44.6 billion to challenge Google and the internet at large, I also make an adjustment in my own landscape: My new view of the internet launched on February 1, 2008. Here’s the abridged version of the chronology to this…

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What Can You Learn From Recent Social Media Success Stories?

OK, a seed term from Speed, the first movie in a series with Keanu Reeves. “Pop Quiz, Hot Shot: What do the top 2007 winners within the new social media realm have in common?” Do you know who they are (?): “New addictive microblogging platform”; “Top personalized web portal”; “From desktop computing to working in…

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Is 617 Million People Proof Enough For Your Online Strategy in 2008?

Social Media, Web 2.0, Social Marketing, Social Search, Social Networking, Gadgets, Apps, Widgets, Ajax, Web Services, Open Social–what does this all mean for your online business in 2008? From 2004-2007, I spent serious time in search engine optimization, product research, technical application development and online marketing (SEO, PPC, link building, e-mail marketing, affiliate marketing, landing…

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Why Knowing Your Eyes' Behavior Can Increase Conversions

What can you learn from the CNN home page as it relates to “conversion”? (Defined as a visitor performing some action on a transactional or reference landing page). The video below provides tons of detail about how you can increase conversion on your existing pages. It also makes you think about creative frameworks for new…

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How Does Google Really Work–What is The Secret Sauce?

I recently came across a fun, interactive and useful presentation that could help in better understanding the Search Giant. From Portfolio.com: “In the past 12 months, Google doubled its staff, tinkered with its search engine to speed up results, and now answers more queries than Microsoft and Yahoo combined,” Paul Smalera reports. The question remained,…

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Great SEO Secrets Revealed By Top Google Staff

Recently, a conference was held in Las Vegas, the Publishers Conference (pubcon.com). Lots of discussion around search marketing and opportunities to generate traffic and business online: Link building, universal search, local search, social search, personalized search, web 2.0, social media optimization, content strategies and much, much more. One of the top videos that came out…

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Where Do 'Snippets' Come From? Google Explains.

When a user searches in Google, the results pages show listings with titles, descriptions, url(s), size and other things. Are you optimizing these results in the best way possible? Did you know that you have some control over this, and that it’s the number one underutilized opportunity for upselling your site in these results? Did…

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