When it comes to connecting with your audience today and for the future, UI (user interface), UX (user experience), Ad platforms and A/B testing (conversion optimization) are the solutions for your business.
It will be the way you can map customer acquisition from small business to corporate. Giving a crap, and being human is the for the businesses who are going to win, and be relevant going forward.
And, yes – there is a difference.
For example, you may set up a social media campaign that rocks: massive followers, positive, fast trending, signups and brand awareness lifts beyond your dreams. Cheaper and better than a Super-Bowl ad at half-time. The question is: Are you just collecting versus connecting?
This video explains how the new “thank you” economy works online. I think you’ll like it.
Impressions are important to an advertiser, but emotions is the new value. It’s about creating a life-time value for your customers. WOM is the new currency, and you must consider ways to engage your brand differently than what you are currently doing.
And, learn how how the Old Spice social media campaign was totally fucked up.
What do you think? Is Gary off his rockers?
About jon rognerud
Entrepreneur Magazine says Jon Rognerud is one of the most sought-after SEO and Digital Marketing Experts for Small Business. He is famous for his high-return and passionate approach to optimizing websites and integrated marketing solutions that brings process, profits and brand loyalty...without wasting time. His brand NEW website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press/McGraw-Hill is in bookstores now. Act fast, and get a free gift here. Jon on Google+. To receive future updates, Click HERE to subscribe to our mailing list