Does Scarcity Marketing Work To Lift Sales?

One key tactic that you should use when marketing to your designated audience, is to use the scarcity card. “Act today, only 5 left at this price, the orders are coming in fast and furious – be quick – or forever lose this deal”. Used for real, not artificially – it can/will add a measurable…

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Amazon Sales of Books Still Huge. How Big?

Even as we exit the recent debacle of Google Books (Google lost that lawsuit)- you’d think that the other power players, and specifically Amazon would be a little bothered or scared.  Nah, not even close. Amazon has a lot of growth opportunity still. “Despite Amazon’s growth so far, it still only represents 8% of global…

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Is Your Net Worth Declining? (Here are 8 Ways to fix it)

Assumption to this post: … that you know what ‘net worth‘ means. (If you don’t, here’s a description, and a net worth calculator to help you). A simple explanation is that when you add all expenses and liabilities (things you owe), and comparing them to your income, what you have left is “what you have”.…

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3 Bureau Credit Free Report Score to Improve Borrowing Power

When it comes to mastering your money, both personally and in business – an important piece to success is the (dreaded) credit score and credit report. It’s often referred to as the FICO score. The 3 bureaus that provide all your credit information are Experian, Trans Union, and Equifax. The reports and scores are important…

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Huge Tip If You Sell To The Music Industry

If you work in the music business industry, you are hopefully aware of the data in this chart. You will need to change your approach if you haven’t already. The business is online. What marketing channels are you using to get your product and service out there? SEO, PPC, Social Media Marketing?

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What Changes Are On The Horizon For Small Business?

Image by Getty Images via @daylife At this time of year, it’s common (and expected) to see the predictions for the year coming up. The categories are different each time, but some similar themes tend to pop up, unless a radical shift happens in a specific area. Small business is seeing big changes this coming…

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How Smart Business Marketing Finds Customers For You

Image by Si1very via Flickr Business marketing strategies have one overriding purpose: Find customers! Remember the Where’s Waldo cartoon where the character hides all over the place? That is your goal: to find online (and off) customers and provide a great product or service, and then – convince them to buy from you over and…

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How To Bounce Back: Become an Even More Resilient Business

There is a book named Results and it looks at various organizations and their cultures. The book was written by Gary L. Neilson and Bruce A. Pasternack (Crown Business, October 2005, 320p). The purpose of the book is to identify the personality and characteristics of various businesses. What are yours? (and does it matter?)

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Can Excellence Become A Habit For Your Business?

Image via Wikipedia Moderation, in philosophical terms, is the art of balance between two extremes. It first came into popular usage as an ethical term because of the writings of Aristotle. In his influential Nicomachean ethics, Aristotle prescribes a way whereby an individual can easily ensure that he or she is behaving in the most…

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How To Get a Small Business Loan

Image by ShashiBellamkonda via Flickr Cash, moolah, dough, frog-skins – however you say it — it’s in short supply when you need it the most. (The truth is, there IS enough money to go around. It’s not like it’s “lost” somewhere. You just haven’t made enough yet)… Unfortunately, it is also generally needed in large…

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