The Magical 6 Parts Of A Business Letter Format

The adage for advertising rings true: if you want to reel ‘em in, you need to have a good hook. This ties directly into the the copywriter’s AIDA formula – Attention, Interest, Desire & Action. You must create attention first. It’s like the flow of life: first you stumble, then you walk, then run. You…

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What Does Business Ethics Mean To You?

While the words “business ethics” are rather common in daily parlance, there’s some haziness as to what this pair of words actually means. They definitely get thrown around a lot in these days of BP oil spills and constant corporate crackdowns, but what does it mean to be ethical in your business? Ethics is the…

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