Paid Media Strategist | YouTube Ads, Google, Meta |  Grow, Scale, Exit Strategies For Business Owners

The Pros and Cons of Outsourcing your SEO

We all know how important it is to have a well-established presence for our business on the Web. SEO is a huge industry, and businesses regularly take advantage of it to
Paid Media Strategist | YouTube Ads, Google, Meta |  Grow, Scale, Exit Strategies For Business Owners

Over-Optimization of your SEO Works?

There's a lot of chatter in the SEO community right now about "over-optimization" of your search engine optimization strategies, or rather, tactics. The "under the hood" details of search engines and
Paid Media Strategist | YouTube Ads, Google, Meta |  Grow, Scale, Exit Strategies For Business Owners

Finally…SEO is DEAD (or is it)?

Ok, I give up. I have not written about this topic before. The idea that "SEO is dead", that is. But, I saw a post today, and for the umpteenth (that's a
Paid Media Strategist | YouTube Ads, Google, Meta |  Grow, Scale, Exit Strategies For Business Owners

21 Warning Signs That Your SEO Sucks

Don't be shy. As you think about your website right now... what's working, what's not -- your face turns into a sour one... (yeah, I know the feeling, you are a