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SUDO Method: Strategic Under-Promise + Dramatic Over-Delivery
Strategic Under-Promise
Clear baseline deliverables
Realistic timelines
Measurable outcomes
Dramatic Over-Delivery
Unexpected bonuses
Early deliveries
Added value features
Results Focus
Quick wins first
Measurable metrics
Success tracking
Response Rate
47%
Average Response Rate
Conversion Rate
28%
Meeting Conversion
Deal Size
$12.4K
Average Deal Size
All
Video
SUDO
Case Study
Video Outreach
52% Response
Personalized Video Message
Subject: [Name], I made this quick video for [Company] Hi [Name], I just recorded a 2-minute video analyzing [Company]'s [specific aspect]. Watch here: [Loom/Video Link] Key points covered: • 3 immediate optimization opportunities • Comparison with [successful competitor] • Potential revenue impact Let me know if you'd like to discuss implementing these insights. Best, [Your Name]
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SUDO Promise
47% Response
Core Promise + Hidden Value
Hi [Name], Noticed [Company] is targeting [revenue goal/milestone]. Core promise: I can show you how to: • Increase revenue by minimum 43% in 90 days • Reduce customer acquisition costs by 35% • Automate 70% of your sales process But here's what I won't promise upfront (yet deliver): • Direct introductions to our $1M+ clients • Our private SOPs and templates • Weekly group coaching calls Would you like to see the framework we use? [Your Name]
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Case Study
58% Response
Results-First Case Study
Subject: How [Similar Company] hit [specific result] in 90 days Hi [Name], Just published a detailed breakdown of how we helped [Similar Company] in your industry achieve: • [Specific Metric 1] increase in revenue • [Specific Metric 2] reduction in CAC • [Specific Metric 3] improvement in [relevant KPI] The full case study is here: [Link] What caught my attention was how similar their starting position was to [Their Company]'s current situation with [specific challenge]. Would you be interested in seeing the exact framework we used? I've adapted it specifically for [Their Industry]. Best, [Your Name] P.S. The CEO of [Similar Company] is happy to jump on a quick call to verify the results.
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Social Proof
44% Response
Authority Builder
Hi [Name], Your recent post about [specific topic] caught my attention, especially the part about [specific detail they mentioned]. I've helped [number] other [industry] leaders solve this exact challenge: • [Company 1] achieved [specific result] • [Company 2] reached [specific outcome] • Featured in [Industry Publication] for our approach I have a unique framework that builds on what you're already doing with [their current strategy]. Would you be open to a 15-minute call where I can share 3 immediate optimizations for [Their Company]? Best, [Your Name] P.S. Here's a quick video testimonial from [Notable Client]: [Link]
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SUDO Advanced
51% Response
Value Stack Method
Subject: [Company Name] + 3X Value Stack Hi [Name], I noticed [Company] is focusing on [specific goal/initiative]. I'd like to offer you our Value Stack approach: Promised Deliverables: 1. [Core Service/Solution] 2. [Key Feature] 3. [Main Benefit] Hidden Value Stack (not advertised): + Private client network access + Proprietary [Industry] templates + Weekly strategy calls + Priority support channel + Custom analytics dashboard Would you be interested in seeing how this generated [specific result] for [Similar Company]? [Your Name] P.S. This offer is limited to 2 companies per industry (currently have 1 spot left for [their industry]).
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Video Audit
49% Response
Deep Dive Analysis
Subject: 10-min video audit of [Company]'s [specific area] Hi [Name], I spent 3 hours analyzing [Company]'s [specific area] and recorded my findings: Watch the private audit here: [Video Link] Key opportunities covered: 1. [Specific Finding 1] - $[X] revenue potential 2. [Specific Finding 2] - [X]% efficiency gain 3. [Specific Finding 3] - Competitive advantage The video includes a comparison with [Top Competitor] and shows exactly where you're leaving money on the table. Would you like to discuss implementing these insights? Best, [Your Name] P.S. The video is set to private and expires in 72 hours.
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