In a recent SEO case, we began our analysis, and provided recommendations from findings to the executive team. We began SEO implementations in the same week for this B2B company that serves 9,000 members in the healthcare field.

Their website had just gone thru a domain migration and design change - a very typical occurrence in website and brand management that we come across.

Web traffic from search had dropped by over 50% from the original traffic numbers, and they were in panic over what to do.

We began by stepping through our unique SEO checklist. There are 3 key areas of our SEO audit, as shown in the video below.

It's important to first create a complete analysis and get the history of the website for SEO purposes.

Need to rank locally and in Google Maps?

Download my Local SEO checklist and optimize for Google Maps, local geo search and drive more traffic, customers to your brick-and-mortar store.

Local SEO is critical for local businesses and to lift their brand on local, mobile search.

Recognize and understand these key SEO factors:

a) On-Page SEO

b) Off-Page SEO (link building, influencer outreach and more)

c) Technical SEO

d) Quality content assets

e) Brand reputation management

f) Measurement & KPI's (Key Performance Indicators)

We receive requests weekly to fix ranking drops.

While there may be common reasons why, only a proper analysis and history dissection with access to analytics and search console will begin the process of providing real solutions that get results.

Want to see what SEO checklist we use for our clients?

The SEO Checklist contains 27 essential items to consider to get top SEO rankings to acquire more quality traffic from natural search. It's free to download.

How do you keep track of, review and improve results from SEO? There are a series of steps during an SEO audit, and the processes follow a search engine optimization checklist.

Recommendations tailored to your market can then be provided.

Where do you start?

a) Understand business goals and map out the current challenges you're having

b) Understand the marketplace and build a gap analysis to help manage and compare future performance

c) Manage the brand reputation

d) Analyze external link profiles and on-page optimization for local, national and global assets

e) Track all the activities and effectiveness of the work on a daily, weekly and monthly basis

Check out these real testimonials from some of our previous customers and clients.  All results and testimonials are verifiable and on file.

SEO projects can be divided into activities, their purpose and target deliverables.

Examples of SEO deliverables:

a) Keywords analysis for targeting potential business benefits grouped by topics

b) Technical SEO site audit to reveal existing site issues and get quick wins

c) A content marketing strategy with focus on call to action & goals

d) A backlinking strategy for removing bad links, identifying new links

e) Analytics review, sales / ROI tracking & ongoing recommendations.

All SEO managers, consultants and providers of search engine marketing use tools to help them.

Many of these SEO tools are free. There is a large marketplace with paid tools as well. The below is a short list of some of these search engine optimization tools that you can use.

The SEO checklist that I use with my clients can be downloaded for Free.
It contains resources beyond items on this post, and it's quick to get started with.