Facebook Pixel is an analytics / tracker tool that allows you to measure the success of your advertising by understanding the actions people take on your website.
By placing a piece of code on your website, the Facebook Pixel will collect data that can help you track conversions, optimize ads, build targeted audiences for future ads, and retarget people who have already taken some kind of action on your website.
You can use this data to better understand what’s working and what’s not, making your advertising more effective and cost-efficient over time. Note: It has lost event tracking and overall dependability/quality since the iOS14 update, but don’t dismiss it!
How does the Facebook Pixel work?
The Facebook pixel works by placing a small piece of code on your website that collects data about the actions people take on your site.
This data is then used to show more relevant ads to people who are more likely to convert, optimize ad delivery to get more results for your ad spend, build custom audiences for future advertising, and create Lookalike Audiences of people who are similar to your best customers.
Why is the Facebook Pixel so important?
The Facebook Pixel is important because it allows you to track conversions, optimize ads, build targeted audiences for future ads, and retarget people who have already taken some kind of action on your website.
This data is invaluable in understanding what’s working and what’s not, making your advertising more effective and cost-efficient over time.
If you’re running any kind of advertising on Facebook (and you should be), then you need to install the Facebook pixel on your website.
It’s easy to do through the business manager (ads manager) and it’s free, so there’s really no excuse not to.
The benefits of using the Facebook pixel are numerous and well worth the effort required to set it up. So don’t wait any longer – get started today.
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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.