I think that the depiction of the Google Slap (Google making long term Adwords quality adjustments behind the scenes without telling you, affecting your wallet) is too lightly described online.
It
If you're a beginner, some of these tools may be a handful at first. However, in truth, they are all chock-full of information and online support, so that shouldn't hold
In 2004, while working at Yahoo, I started looking at the powerful options for paid search advertising. While it was just "play/research" at the time, I came to recognize the
This post is about saving money, specifically for you and your Google Adwords expenditures.
Many are not familiar with the powerful new approach that Google introduced in its paid-click model (pay-per-click
These days, it seems not a day goes by without somebody asking me if Pay-Per-Click (PPC) or Search Engine Optimization (SEO) should be used online, and why one may be better