Deciding whether to use Google Ads or Facebook Ads for your business can be a tough decision.
Both platforms offer a lot of benefits, but they also have some key differences.
In general, Google ads are “intent-based” search driven, while Facebook ads are considered more “interruption-driven”. If you have a well defined, well research keyword pool and budget – Google ads will work well.
If you are a B2B business, Google may lend itself better to that market. However, many bypass Facebook in that discussion, simply because executives dismiss it as kids/families watching “cat pictures” 🙂 Leverage both if you can, but start with one.
In this blog post, we’ll break down those differences and help you decide which platform is right for your business.
Google Ads vs Facebook Ads: The Key Differences
Cost-Per-Click (CPC Model)
On Google search, you’re typically charged by the click, meaning you only pay when someone actually clicks on your ad.
On Facebook, you’re usually charged based on impressions, meaning you pay every time your ad is shown, regardless of whether it’s clicked on or not.
Targeting Options:
When it comes to targeting options, both Google and Facebook offer a wide variety of options.
However, Facebook offers slightly more in terms of targeting options than Google does. For example, on Facebook, you can target people based on their interests, demographics, and even behaviors. Google has this capability as well, but it’s somewhat easier on Facebook.
Ad Types:
Both Google and Facebook offer a variety of ad types to choose from. However, Facebook offers more creative freedom when it comes to ad design than Google does. This is because Google has strict guidelines that all ads must adhere to in order to be approved, and search is text-driven by default.
Conclusion:
So which platform is right for your business?
Unfortunately, there’s no easy answer to that question. It really depends on a variety of factors, including your budget, your target audience, and your advertising goals. If you’re not sure which platform is right for you, we recommend trying out both and seeing which one performs better for your business.
We can help you decide – book a call below:
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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.