Google is on a mission – make the web more relevant. Always has been, always will be.
Now, the search giant has gone “social” – The Google Plus Project is already underway.
Search engine marketers are both excited and frustrated.
How does it affect my search engine rankings?
Will these new ranking factors wipe out all my existing work? Does the new social button make everything else irrelevant?
How can I leverage new social signals for search engines, and Google Plus?
Here is a short video describing how search engine results are affected by the new Google +1 ranking factor: