When you optimize a page with keywords and phrases for SEO, you can use a combination of single words, plurals, synonyms/related keywords, mis-spellings, etc.
However, some words are impossible to optimize, they simply do not exist. Take a look:
More oddities here.
About jon rognerud
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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.