Today’s post is about sales.
Selling.
Value.
Differentiation.
Exchanging value for money…so you can grow more, better, faster.
Watch the “how to sell using Facebook ads video” now:
We’re going to talk about Facebook advertising once again.
A Functional Sales Model
If you are struggling to sell on Facebook and via your ads, it’s most likely because you are “forcing your message” to the wrong people, at the wrong time – and only to the top percent of buyers.
What about the “other” folks out there? The ones that don’t buy right away? We call these the “96%”. That’s going to change the way your business grows. Fast.
Retargeting
You know that your message needs to be presented between 7-12 times before “they” (your audience) buy. You’ve heard this before, right?
Using the Facebook platform, you can essentially re-target visitors and existing CRM data, if you so choose. It’s a hyper-targeted framework for presenting your on-going messages to a “warm” target that already appreciates what you do.
Plus, you benefit from lower click costs.
As you A/B test ads and landing pages, you can get a terrific return on your investment. We call this maximizing your ROI.
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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.