This is the latest presentation on how to get better results from targeting within the Facebook ads platform.

Watch the “How To Target Facebook Ads Perfectly

A question we get often is this: “How do we best target our Facebook ads”?

The idea that you present a message to a target audience is well known among marketing geeks, but is often not utilized to the fullest degree by business owners.

And, as you’ve seen in my other posts, an established and clear goal must be front and center before starting any ad campaigns.

  • More likes?
  • More comments?
  • More shares?
  • More sales?
  • More leads?
  • More conversions?
  • More content visibility?

These are just a few of the questions to ask as you consider approaching Facebook advertising. You must know where you are going, and determine that the ad platform will reach the audience your are planning for. Google, LinkedIn, Twitter, Pinterest, YouTube have their own ad platforms too.


Once you establish the goals (primary, secondary…), try the various targeting options outlined in the video, and starting with my favorite:

The clear winner (most often) is the CRM file matching type option. You simply upload your customer data, and Facebook will match it. You can then advertise to this custom audience.

But, there are others.

Please watch the video and listen to the podcast.

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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.