Are You A Victim of HIPPO SEO?

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TodaysArt 2005 - Nederlands Dans Theater - AloneIf you have worked in the search engine optimization space for a while, I’m sure you’ve seen your fair share of what works well – and, what doesn’t.

Clearly, you are the master. However, just like an artist, a performer, you need a team around you – on “all” sides.

You need the audience (the ones you communicate with, sell to) – and you need the owner of the theater (customer), the stage hands, producers and specialists and others as you need them. (haven’t ‘done’ theater in a while, can you tell?)

However, if it feels like you are standing up on that stage, lonely, a small applause … watch out!

You may have just been ‘penalized’ by the Highest Internal Paid Person in The Organization (HIPPO).

In this case, it may have been the owner who didn’t realize it himself – but you just got a ‘fail’ before even starting.

It’s true. He or she got you in on a gesture, a handshake, eventually an agreement. You were excited as they come. You were going to showcase your ‘best stuff’…

To succeed, you need strong collaboration on all fronts, or your SEO will not be very successful. Sure, you can drive traffic, you can build up rankings (if that’s a metric you are going for), but that’s where it stops.

In fact, if all the changes and/or recommendation you give (and they are important, good ones) take months to complete, or not done at all, you may eventually become the “fall guy”. This depends on a number of factors, but you cannot afford to be up-staged by the HIPPO.  (I’m not a lawyer, but a good agreement, with an exit strategy helps).

Think I’m kidding? See what they themselves indicate.

A recent B2B marketing study was done, and here are some examples of what they answered to this question:

“Describe the process your business uses to plan out your SEO strategy”?

Here are some of the answers:

If you want to read more of the study, get the “search marketing benchmark report“.

Simply stated, start with goals and objectives, and work this into a plan you can both live with.

What stories can you share of what worked, and what didn’t? What advice do you have?

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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after SEO and Digital Marketing Experts for Small Business. He is famous for his high-return and passionate approach to optimizing websites and integrated marketing solutions that brings process, profits and brand loyalty...without wasting time. His brand NEW website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press/McGraw-Hill is in bookstores now. Act fast, and get a free gift here. Jon on Google+. To receive future updates, Click HERE to subscribe to our mailing list

About The Author

jon rognerud

Entrepreneur Magazine says Jon Rognerud is one of the most sought-after SEO and Digital Marketing Experts for Small Business. He is famous for his high-return and passionate approach to optimizing websites and integrated marketing solutions that brings process, profits and brand loyalty...without wasting time. His brand NEW website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press/McGraw-Hill is in bookstores now. Act fast, and get a free gift here. Jon on Google+. To receive future updates, Click HERE to subscribe to our mailing list

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