With over 2.93 billion monthly active users, Facebook is a veritable goldmine for businesses looking to reach a large audience. And while organic reach on the platform continues to decline, advertisers who know how to use Facebook Ads can still achieve impressive results.

Here are 5 tips on how to grab attention and get the most out of your Facebook Ads campaigns:

  1. Start with a bang (thumbstop!)
    The first few seconds of your video ad or compelling, interesting static image are crucial in grabbing attention and getting people to stick around long enough to see what you have to offer. Make sure your ad starts with a strong image or video that immediately catches the eye and compels people to keep watching. It used to be 3-seconds, now it’s closer to 1 second (thanks TikTok!)
  2. Use facial expressions and body language
    Facial expressions and body language are universal forms of communication that can help you connect with your audience on a deeper level. Use images and videos that feature people making eye contact and conveying positive emotions like happiness, pride, or excitement. Avoid using images or videos that feature people with negative expressions such as anger, sadness, or fear. Make sure to read the Facebook ad policy and refer to it often. (they change!)
  3. Use color theory
    Color is a powerful tool that can be used to influence emotion and grab attention. Certain colors evoke certain emotions, so it’s important to choose the right colors for your ad based on the message you’re trying to communicate. For example, blue is often associated with trustworthiness and calmness, while red is associated with energy and excitement.
  4. Use strong headlines and calls to action
    Your headline should be clear, direct, and interesting enough to make people want to learn more about what you have to offer. Your call to action should be equally clear and direct, telling people exactly what you want them to do (e.g., “Buy Now,” “Sign Up,” “Learn More”). Make sure to match this to your landing page (congruence is vital for top conversion numbers!)
  5. Test, test, test! (even if you’re a pro, expect to fail at first – it’s normal!)
    The only way to know for sure what works best for your business is to test different options and see what performs best. Try different combinations of images, videos, headlines, calls to action, etc., and then analyze your results so you can continue to improve your campaigns over time.


These tips will help you create more effective Facebook Ads that grab attention and deliver results.

But remember, the only way to truly know what works best for your business is to test different options and continue learning from your results.

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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.