The BlueGlass Los Angeles search marketing conference offers education and insights into social media, search marketing and online business strategies. I had the privilege of visiting this brand new, exciting conference and met with top online-and-business professionals in Los Angeles this week (Thanks, Tony Adam, Chris WinfieldBrent Csutoras, Loren Baker, David Snyder). Here are some notes and insights from the conference.

(Flickr pictures used from Dana Lookadoo at YoYo SEO – thank you)

Blueglass, the online marketing company – is a newly formed entity with some of the top players in social media and search engine optimization (check them out!). With so much in-depth experience from the field, passion for the online business and wanting to help and educate others – it was just a matter of time before their online conference series appeared.  You could tell from the get-go that this was going to be an interesting and educational journey in the land of social media, search engine optimization, public relations, business building and power-networking.

The “360-view” approach to the conference was very useful. It was not just all about search alone, but covered both expected and not-so-expected items:

  • Metrics for Business
  • Search Traffic Insights
  • Social Media Marketing
  • When to raise money, when to bootstrap
  • How to find business deals
  • Community building secrets
  • How to measure and get links
  • In-house SEO strategies
  • Live, real-time SEO site reviews!
  • Power tools and more blogging & SEO tips (Zemanta, Raven)

Hosted at the Marriott in Marina Del Rey, CA – it was a great venue of beach, sun, people, technology, food and drinks (met tons of great people at the networking mixers). I really enjoyed the personal approach and the size of the conference – nobody gets lost, and you get the information and interaction normally missed at the bigger conferences. I look forward to the next one, guys! A quick tip to the organizers: I suggest adding simple conference materials in printed form also.

Here are three useful tips from the conference:

  • When building a community online, gather data about the people who are not commenting, versus people who are (Ben Huh, Cheez burger networks)
  • Find queries that mean a lot to your business and that match to your goals. Don’t just focus on rankings. (Rand Fishkin,
  • When link building, think about the primary human emotions. Central to these when attaining links are: i) monetary reponses, ii) emotional responses (David Snyder, Blueglass) *see Robert Plutchik chart below

(Robert Plutchik – “Wheels of emotion” – Dave Snyder: “Link building by emotion”)

FINALLY – if you have any questions about the conference, I’ll happily give you more information. Catch me on Twitter.


Check out fellow marketer Bruce Clay and the awesome girl team covering the Blueglass conference. (Follow them: Virginia Nussey, Susan Esparza)


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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.