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Moderation, in philosophical terms, is the art of balance between two extremes.
It first came into popular usage as an ethical term because of the writings
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Cash, moolah, dough, frog-skins - however you say it -- it’s in short supply when you need it the most. (The truth is,
The adage for advertising rings true: if you want to reel ‘em in, you need to have a good hook.
This ties directly into the the copywriter's AIDA formula - Attention,
While the words "business ethics" are rather common in daily parlance, there’s some haziness as to what this pair of words actually means.
They definitely get thrown around a lot in