If you’re a CMO, CIO, CEO and media buyer chances are you’re all too familiar with the problem of your Facebook (Meta) ad account getting restricted.
It’s a frustrating issue, but one that can typically be resolved with a little know-how and elbow grease.
In this blog post, we’ll walk you through some of the most common causes of Facebook ad account restrictions and how to solve them.
- The first step is to understand why your account was restricted in the first place. There are a few reasons why this might happen, including:
– You didn’t follow the Facebook ad guidelines. Be sure to familiarize yourself with the latest ad policies before running any ads. If your ad violates one of these policies, it will likely be rejected or removed.
– You ran an ad for a politically sensitive issue without prior approval from Facebook. If you want to run ads about election-related or other sensitive topics, you’ll need to submit them for review according to Facebook’s political advertising policy. You will need to submit ads under the “special category” type (employment, credit, housing, etc)
– You used a prohibited content type in your ad (such as adult content). Only certain types of content are allowed on Facebook, so be sure to check the list of prohibited content before running your ad.
- Once you’ve determined why your account was restricted, you can take steps to fix the problem and get your account up and running again. Here are a couple of solutions:
– If your ad was rejected or removed for violating Facebook’s guidelines, make the necessary changes and resubmit it for review. Be sure to include a detailed explanation of what you changed and why it complies with the guidelines. Don’t submit too many in a row!
– If your ad was rejected or removed for being political in nature, submit it for review following the instructions in Facebook’s political advertising policy. Include as much information as possible about the context of your ad so that it can be properly reviewed.
– Contact support via their chat option on the business section on the Facebook support page
- Once you’ve taken care of the underlying issue, contact Facebook directly to have your account reinstated. You can do this by filling out this form on the Facebook Help Center website. Be sure to include as much information as possible about what happened and what steps you’ve taken to fix it.
- Sometimes, you will not get your account back. You’ll need to create a new environment (pages, profiles, business manager account, etc) – and stay compliant at all times! Contact an expert if you need help (see our link below).
If your Facebook ad account has been restricted, don’t panic!
There are usually steps you can take to fix the problem and get your account up and running again.
First, determine why your account was restricted in the first place by checking for things like policy violations or prohibited content types in your ad. Then, take steps to resolve the issue by making changes or submitting your ad for review (if necessary).
Finally, contact Facebook directly to have your account reinstated – include as much information as possible about what happened and what steps you took to fix it so that they can help you more efficiently.
If you need help, contact us below.