The Rules For A Smarter Selling Model With Facebook Ads
If you are struggling to sell on Facebook and via your ads, it’s most likely because you are “forcing your message” to the wrong people, at the wrong time – and only to the top percent of buyers.
What about the “other” folks out there? The ones that don’t buy right away? We call these the “96%”. That’s going to change the way your business grows. Fast.
Retargeting With Interested Audiences
Most likely you have learned that your message and brand needs to be presented between 7-12 times before “they” (your audience) buy. You’ve heard this before, right? (“The Marketing Rule of 7 states that a prospect needs to “hear” the advertiser’s message at least 7 times before they’ll take action to buy that product or service.”)
Using the Facebook platform, you can essentially re-target visitors and existing CRM (your email list)data, if you so choose. Facebook ads allows a hyper-targeted framework for presenting your on-going messages to a “warm” target that already appreciates what you do.
Plus, you benefit from lower click costs when done right.
As you A/B test ads and landing pages, you can get a terrific return on your investment. We call this maximizing for ROI and learning what works from your ROAS numbers.
(Book referenced is Chet Holmes ==> https://www.amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158)
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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.