What does a guitar player’s Fender G Dec amp have to do with with Social Media?

When I was 14 years old, I got my first guitar. I was “forced” into learning how to play guitar from my older brothers, since they already had a band going. They needed a guitar player, and nobody else was around.

I learned the G-chord (my first – with one finger!), D-chord, and struggled with the A-chord (3 fingers on the same bar), but made it to rehearsal. (Early lesson: don’t assume you “got it” because you know people.  Continue pushing, never settle).

Continuing on.

Once there, I plugged into an old Tandberg reel-to-reel recorder, and – unlike the famous ad: “They Laughed When I Sat Down At the Piano But When I Started to Play…” – they really laughed, hard. And for a long time too. Yes, I sucked. (but I got the gig eventually, and several years later, made it to the Top 10 and become the lead singer, but that’s another story, another time).

Fast forward.

I recently started jammin’ with the new G Dec rig, and outside of being just awesome for that, noticed that it had a whole social media program bundled with it. What’s going on here? Of course, it’s social media at play – everywhere – and via my guitar amp hardware!

What a fun and interesting use of social media – I never thought I’d see my old Tandberg “that hip”.


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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.