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Who better to go to than the source when it comes to learning about search engines? Google.

And, when it comes to search engine optimization, there are large amounts of information on the Inter-Webs.  But, you cannot be sure of the quality of the information. There is also a lot of hype and exaggerated claims about what works and what you should do about it.

I have posted before about quality resources for SEO.

How can you get the most current updated information about SEO?

A few years ago – Google announced their own Guide to Search engine optimization.

SEO Guide (Google) was updated in September 2010. Download the new Google SEO Starter guide here.

You’ll learn how to:

  1. Create unique, accurate page titles
  2. Make use of the description tag
  3. Improve the structure of your URL
  4. Make your site easier to navigate
  5. Offer quality content and services
  6. Write better anchor text
  7. Use heading tags properly
  8. Optimize use of images (hugely underused area!)
  9. Effective use of robots.txt
  10. Promote your website in the right ways
  11. Make use of free webmaster tools
  12. Take advantage of web analytics
  13. And, more great free SEO/search related resources

It’s available now for download:

Download the Google Search Engine Optimization Starter Guide.


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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.