Disruptive Technology Graph
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Disruptive innovation is a term used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by lowering price or designing for a different set of consumers.

Disruptive technologies and the rise of competitors creates a shift and acceleration of change that you may or may not like. The nay-sayer state: things are changing too fast, I wish it was like – eh, the good ‘ol days again. The yeah-sayers state: Let’s rock and roll!

Which one are you? If on the low/no-go end, don’t read the rest of this post. Get back to your regularly scheduled work day or couch life.

Or, continue (if you dare!) below…:

Welcome to current day! To find out more, pick up the book from Clayton Christensen – “The Innovators Dilemma“.

Here’s what Clayton shows us – and how things – have, or are changing (fast):


You are already seeing massive changes in the browser wars and HTML 5.

Next question: are you staying in front of this curve, or (way) behind? It can be off-putting if you’re the kind of person that just likes to bitch and moan a lot. I say – let’s continue to innovate, and make lives more productive and fulfilled, but understand that we must continue connect and share at a human level – and that tools cannot, and should not push us aside. That’s the real challenge. (Is Facebook helping or not in this regard?)


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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.