I’m working on a project where not only on-page (html/content) and off-page (links) factors are key to success (traffic in this case), but also crucial is generating more or less a rising buzz factor.

Buzz by definition is like the “jungle-telegraph” model–where people start talking about something and naturally share among their friends and social networks.

Just this morning, I heard about the new Papaya Dance, the “next Macarena” (Note: currently, only about 300,000 pages are returned in Google in that search–this will grow).

The idea that generating buzz or natural sharing is easier now than ever may be true from a technology standpoint–just see this screenshot (from 10e20):
… but solid content–quality, that is–with maybe a slight bit of controversy, a fun factor or simply informational pieces–still is just as important. You must learn to use it all.

One place to start your social buzz trek: Learn some related (to your business) tools at go2web20

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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.