Social Media, Web 2.0, Social Marketing, Social Search, Social Networking, Gadgets, Apps, Widgets, Ajax, Web Services, Open Social–what does this all mean for your online business in 2008?

From 2004-2007, I spent serious time in search engine optimization, product research, technical application development and online marketing (SEO, PPC, link building, e-mail marketing, affiliate marketing, landing pages, copywriting) and delivery. What I learned is that there really are no secrets, just hard, continuous work: changing, tracking, monitoring and not ever giving up, no matter how frustrating (yes it is!). This work has helped me immensely. I wrote about many aspects of this and more than 15 years of learning in the Ultimate Guide to SEO, coming out in the spring.

However, without the work of other people and the networks I belong to, I would not be where I am today. The headline of this post references research from a group of people that I consider to be leading the online marketing space. Not only have these people made a serious dent in the online marketplace themselves, but their goals are similar to mine: educate, and provide stellar information that you can use for yourself.

Therefore, a combination of all the strategies you’ve learned should be included in your internet-marketing and search-marketing work (which includes search engines). But do not miss out on the single most important aspect of growth online: the social medium.

Look at the stats on this traffic graph. Can you see how fast Facebook has risen in 2007? Look at the red line–this is compelling data.

The toughest part is not understanding the importance of this data. Rather, it’s understanding how to execute within this fast growing, social media space.

For example, if you are in the B2B space, how can you leverage and take part in this huge growth and future explosion? Is it only meant for B2C? For example, does the ad network in Facebook even matter to a corporate business, since most believe it’s only for kids and teens anyway?

You may have it all wrong, as I am learning as well.

I wrote an article on social search and social media optimization awhile back, updated for 2008–I felt the movement, but had really no clue.

The proof of 617 million people that may help navigate the online chaos in 2008 is found below.

Click to download and see the controversial, but proven, results.

It might make your strategy and thinking change drastically for 2008.


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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.