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When it comes to creating good, interactive, and sticky website user experiences, you don’t need a degree in arts or design. Common sense will get you a long way.

For example, if you ask your friends, co-workers, family members, business partners – they will tell you what they think about your website, functionality and form. Professionals can be hired also, but not all can afford a high end design firm. Here are some tips that you should look into yourself.

Basic elements of a good user experience:

  • Think Simple. Less is more. (Hint: have you visited the Apple website recently?)
  • Use a dominant visual clue or element
  • Implement a clear, effective visual hierarchy & navigation
  • People read from left to right – make it natural to read
  • Read the book “Don’t make me think”
  • Don’t offer too many options
  • Keep the customer in mind – what is that you think they want? What problem are you solving?

Building out your website design

Think of building a website like building a car – the chassis has to be solid before you can add the fancy bodywork. And also, to keep with the car metaphor, remember to add a place for the customer to put gas in – so make your shopping cart obvious. While it seems like this might seem pushy or scare customers away, remember that the people who want to buy your product don’t want it to be a hassle, and they’re your customers.

For beginners

  • Two font type faces
  • Two font sizes
  • Two alignments
  • Align text left
  • Clarity, not beauty

(Tip: Most blog designs do the above very well. Look at this blog as an example)


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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.