Want to structure your ads to solicit the highest click-through rates (CTR) on Facebook?
A recent study collected data to show the top targets for the most successful click-throughs from Facebook ads.
Clearly, an opportunity to make sure your demographics targeting and your ads attract these types of markets – media, entertainment and blog sites. (Testing is your best friend, don’t trust data alone though).
What does the chart show?
Interesting: Health care ads are the least successful, followed — somewhat surprisingly — by ads for Internet and software products.
People want to talk and discuss things that are more fun and “conversation-worthy”. Don’t we all?
Related articles fo successful Facebook Ads
- Should Facebook Ads Replace Your AdWords Campaign? (searchenginejournal.com)
- Your Face Will Soon Be In Facebook Ads (yro.slashdot.org)
- Facebook’s North American Ad Rates Rose in December 2010, Traffic Stayed Flat (insidefacebook.com)