Looking at data collected from the Internet at large – and over time, we have learned that the top ranking factors for search engines are clearly hyper responsive to anything that deals with trust & authority.
The way search engines rank pages include some 200+ signals to date. Content & links are central to this mix.
The alluring question is – how do you get some T&A love from the Internet?
There are many ways to do this, but one way – perhaps somewhat forgotten in current year, are submission and inclusion in web directories. And, we’re not talking about spammy stuff here. We are looking for quality directories that are seen as healthy and trustworthy in the search engines’ eyes, and can provide visibility and some web traffic too. What are the top directories to consider?
Directories are part of any online marketing program.
However, it has been abused, and received much criticism at the search engine marketing conferences in specific. It’s always top of a discussion panel though. Not just for the reason I mentioned, but the panelists know that it is a smart strategy to employ, if done right.
You can view more information about search engines, directories and their history, if you need more detail.
This directory reborn ebook is available for immediate download (aff) if you want to take deeper action.
Top 5 quality sites for directory submissions:
- DMOZ (do your research here) *FREE
- Yahoo Directory (changes are coming (Bing), but still good if you can afford $299) *PAID
- JoeAnt *PAID
- Librarian’s Index *FREE
- Best of the web (look at local as well) *PAID
Why just 5? Because they are a) great directories to get listed in, and b) this will give you 5 more things to do today.
Whatever you decide to do, make sure you don’t spam, or do 100’s of directory entries over a few days. It can raise flags. Natural and consistent constribution, that what I always say.
SEO DIRECTORY RESOURCES:
- Search Engine Guide Directory Lists
- Image by quinn.anya via Flickr
- ISEDB Web directories
- Bob’s Top Directory Lists (rates by inbound link quality)
- Blog Directories and RSS Feeds
What success have you found with directories?
And, have you submitted any yet?
Please don’t do this:
Don’t get sucked into using software tools and mass submitting, or any service that can do a 1,000 for 25.00, etc… Not good, not useful!
About jon rognerud
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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.