SEO Keyword research is still very much central to success with SEO (Search Engine Optimization) and getting targeted traffic for your website.
While Google Search is continually changing and becoming more ‘topical’ based, keywords (content) and links (quality) still rule the day. This is true now, and will continue to be.
Getting more traffic to your website and pages is done via both site and page optimization as well as adding strategic links, both internally (on the site) and externally (from other sites and pages). The work never stops.
Understand Your Keyword Universe
A “quick” way to get more free traffic is to not only understand your keyword universe and to expand it – but – by actually applying and including keywords and content on pages. They can be created from scratch or added to via keywords and topics that users are searching for.
Webmasters Normally Do This
Most marketers go to the Google Keyword Planner tool (now part of Google Adwords) and begin their SEO keyword research there. WARNING: this tool was built for PPC (pay-per-click) and is heavily slanted towards paid options and is more narrow in scope. It can work well for you when used with Adwords campaigns, testing keywords for SEO – but we’re not using it for that here today.
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But, first – understand that the search demand curve follows a scale. We call this the “long tail” search chart. (In the YouTube training video above, I talk about this is more detail)
Understand Keyword Competitive Levels
- Head keyword terms (example: “coffee” – lots of searches, competitive, harder to convert)
- Middle keyword terms (example: “medium roast coffee beans” – middle level, medium search traffic, less competitive, optimum conversion testing possibilities)
- Long tail keyword terms (example: “medium roast coffee beans vacuum pack” – long tail, less traffic, much less competitive, great conversion opportunities)
This will help you on your keyword research journey. Don’t think about grabbing the most trafficked keyword phrase, but look at the entire spectrum instead. Then, couple this with content and website pages that are transactional, informational or navigational in nature. Are you an e-commerce based site, or more of a education/how-to based site? And always think about making it easy for visitors to find you, navigate within the site and consume the content. (We’ll cover this in future posts and videos).
Here is the list of Weird SEO Keyword Research Tools and the approaches you can take.
Uncommon Keyword Research Options Are:
1. Related Search – related searches at bottom of Google results pages
2. A-Z Search – results from ubersuggest.org
3. Scan Search – results from Google keyword planner tool (spidering pages option!)
4. Search-Search – searching in top 3 search engines
6. Your Website Search – reviewing pages from your analytics that are performing poorly
7. Competitive (Re)Search – searching for your competitors – both paid and organic and using the scan search options to dig deeper
8. Paid Keyword Research Tools – many options here, a future video and webinar will break this down into more detail.
Watch the video for more details on all of these.