When a user searches in Google, the results pages show listings with titles, descriptions, url(s), size and other things. Are you optimizing these results in the best way possible? Did you know that you have some control over this, and that it’s the number one underutilized opportunity for upselling your site in these results?

Did you also wonder how to get those multiple authority links in the search results?

Try entering pubcon in Google, and you’ll see the site listed with title and description, but also a number of other links. They are called site links. How do you get this level of authority display for your own site?

And, are you going to this year’s WebMasterWorld Pubcon? It will be my first. It’s a very popular search-marketing conference, if you’re interested.

All the answers to the above are found in the recent snippet video by Google Guy Matt Cutts:


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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.