Where You Can Go With a Good Customer

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pampering

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I read a book recently by http://www.michaelport.com/ (Michael Port). It’s called “Book Yourself Solid“.  It’s a solid book (pun intended).

Bad customers go where?

Michael’s book is one of the first ones on “building your own empire” that I’ve seen recently – that talks – early on – about “firing your customers”, or “letting your clients go”.  It was refreshing to me to see such a direct approach (and fast) to a problem I’ve seen and heard about from fellow marketers and business owners: Customers often think they own you (and your personal life too).  I should be quick to mention that you control your destiny, but it seems that clients can be so intrusive into your own, that you can not only lose sleep, but your integrity and personal best along the way.

What you can do to train them to your best performance.

Here are some important bullets that Seth Godin talks about in one of his latest posts. You can train your customers, and make the relationship – and your productivity – the best. By rewarding some behaviors over others, by keeping some promises not others, by having some expectations instead of others, you get the audience you deserve.

Here’s a short list to help train your customers. Here’s what they can do:

  • Be respectful
  • Be patient
  • Keep their satisfaction to themselves
  • Be selfish
  • Be focused on a superstar
  • Demand personal service
  • Be calm
  • Never settle for the current iteration
  • Be cheap
  • Embrace acceptance
  • Spread the word
  • Expect pampering
  • Demand free
  • Be eager to switch brands to save a buck
  • Value and honor long-term loyalty
  • Be skeptical

The customers you fire and those you pay attention to all send signals to the rest of your group.

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About 

Entrepreneur Magazine says Jon Rognerud is one of the most sought-after SEO and Digital Marketing Experts for Small Business. He is famous for his high-return and passionate approach to optimizing websites and integrated marketing solutions that brings process, profits and brand loyalty...without wasting time. His brand NEW website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press/McGraw-Hill is in bookstores now. Act fast, and get a free gift here. Jon on Google+. To receive future updates, Click HERE to subscribe to our mailing list

About The Author

jon rognerud

Entrepreneur Magazine says Jon Rognerud is one of the most sought-after SEO and Digital Marketing Experts for Small Business. He is famous for his high-return and passionate approach to optimizing websites and integrated marketing solutions that brings process, profits and brand loyalty...without wasting time. His brand NEW website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press/McGraw-Hill is in bookstores now. Act fast, and get a free gift here. Jon on Google+. To receive future updates, Click HERE to subscribe to our mailing list

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