Ninety-nine percent of the failures come from people who have the habit of making excuses. – George Washington Carver
Search engine optimization is a combination of a) skill/knowledge, b) talent and c) creativity – and putting them all into action – and building from there. Just do it – no excuses.
You can even do it internationally!
SEO – 21 things to consider list (Hmmm.. are they in order of importance?):
- Keyword research
- Competitive research / market research
- Links research – competitors and new link opportunities
- Traffic and conversion monitoring and tracking (ranking too in some cases)
- Information architecture & framework development (users and search) *consider a “themed” site (silo)
- Unique content development – on page
- Continuous development of quality links – off page
- Server / technical considerations
- Relevancy (keywords to pages)
- HTML code/structure (layout and TITLE, DESCRIPTION, H1 tags, etc)
- Search friendly website (crawling, indexing)
- Stemming (smile, smiles, smiled, smiling)
- Ontology / keyword relationships / synonyms
- Social media sites/network buildout
- Syndication and promotion of content (for promotion/visibility / links)
- Robots file (robots.txt) management (control duplicate content issues)
- Sitemap (HTML & XML) *XML least important
- Build for authority and trust – your domain, long term
- Blog (create one within your domain), add posts daily, weekly
- No flash or animated text and heavy graphics
- Pages should load fast (users & search engines, that’s the order of focus)
Any questions? Which ones do you consider the most important?
Related articles
- Organic SEO: Natural Search Engine Optimization (seodesignsolutions.com)
- Onsite SEO Interview with Dave Harry (verticalmeasures.com)
- SEO for Start-ups: Build Authority Offsite (searchenginewatch.com)
- Who Told You THAT Was a Good Keyword? (searchengineguide.com)
- The Next SEO 101 is About a Web Marketing Toolset Not to be Missed (stepforth.com)
About jon rognerud
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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.