If you are providing services as a consultant in today’s social internet, there are some important items you have to check mark.
The way to construct a website has not changed that much over the years, however.
It’s funny to me to see so much content written about successful websites, when the truth is – it’s rather simple.
However, simple doesn’t always mean easy, and it explains why setting up websites are much discussed. In this post, we’ll talk about what you need to include as a consultant service website.
Here are things to look into. It will ensure you have the basics in place for a successful, responsive website.
All good websites contain some common design characteristics, such as ease of use, cohesiveness and consistency.
But a consultant’s site should also include some specific aspects.
What are they?
When you’re an Internet marketing consultant, creating a successful website for your consulting business is imperative.
1. Showcase skills and talents
As an offline consultant, your job is to sell your personal skills, individual talents, marketing solutions and online experience rather than physical products. Solid, hype-free website copy that outlines specific services and answers specific questions is a good place to start.
2. Stay clean
A clean web site with minimal distractions, clear navigation and quick-loading pages is important. Working to attract visitors to your site through whatever methods you use (blogs, PPC, AdWords, offline advertising, etc.) and then losing them the minute they arrive because of slow-loading pages or irritating animations is self-defeating. Instead, work to create an attractive, appealing design that presents a professional image and encourages confidence in both you and your abilities.
3. Their needs & WIIFM
Focus your content on your client’s needs rather than your own. Remember What’s In It For Me? (WIIFM) and you’ll go far in creating a site to draw—and keep—targeted visitors. What is your client looking for? How did she come to visit your site? What search words did she use? What are her individual needs? What does she want you to do for her? Knowing the answer to these and similar questions, then providing the answers in your website content, will almost guarantee a greater measure of success for your site. Include a few testimonials as well, and how you, your product or service has helped others.
4. Be personal
While your content should be focused on your client or prospect, letting your personality show through is a big plus. Let your visitors get a feel for who you are… not just on your About page either! Use your own “voice” when writing the copy—or having it written. Ensure that what your visitors read sounds as if you were speaking to them.
If you speak in contractions, include contractions in your content rather than using “proper” English. If you have a southern drawl and say “ya’ll” don’t use northern idioms such as “you guys.” If you laugh and joke around a lot, your content should be light and fun, not heavy, dull and dry. Let the content on your website clearly portray your personality. It will help your prospective clients better decide if you’re the person they want to do business with and eliminate a lot of wasted time.
You could spend a fortune on creating a successful website for your consulting business, but the money spent isn’t the issue. Quality content that clearly speaks to your client and his needs, along with a sense of who you are and what you can offer is a better goal for which to aim when designing your offline consultant’s site.
And, make sure you include social plugins and make it easy for visitor to share your content, without making it clumsy or clogging up your page with widgets.
What do you think?
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