I spoke at a recent musicians social media and SEO training event in Hollywood, California.
I covered Search Engine Optimization and the importance of planning SEO Strategies for Musicians, Artists, Bands and more. I also spoke briefly about social media and the importance of content and sharing – so that you can build authority and trust (high quality links) in search and user’s eyes. The dynamic Loren Weisman covered the Social Media details of the music business, and the amazing dynamic duo of Scott Page and Morgan Carson broke it down into several, live “makeovers”. Attendees clearly understood that the power of online success is more than doubled when using both SEO (search engine optimization) and social media – and solid planning. We also gave away my new book: “The Ultimate Guide To Optimizing Your Website” to 5 lucky attendees.
For SEO – here are the top 3 things you need to know:
- Keywords and search value
- Content and site architecture
- Linking, Social engagement and knowledge graph
These are top concerns to address for SEO, but you must apply this to the sequence of “search intent”. (Also called ‘buyers cycle’). You can see the entire presentation below – the “SEO for Musicians and Artists” with Jon Rognerud
The biggest take-way from the audience? Many questions – but the common theme was around a) learning, b) mentoring, c) time management.
If you want to learn more about the HMMA, see the link below.
See more on the HMMAwards.org and the REAL DEAL Success Summit for Musicians
About jon rognerud
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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.