I recently came back from the inaugural SMX Seattle, the Advanced Search Marketing Series. It was hosted by Danny Sullivan, a supreme personality in the world of search engine marketing.

There was a lot of buzz around this article from the New York Times, which contains never seen data from the tech teams inside the search giant.  For example, do you know what a “signal” or “classifier” is?

It was the first time (?) Google let a journalist into the search board rooms, and Matt Cutts appeared a little apprehensive at first, but you can see his comments here. (bookmark his blog!)

If have a chance to read it – what will change in your daily SEO task plan because of it – if any?


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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.