Even as we exit the recent debacle of Google Books (Google lost that lawsuit)- you’d think that the other power players, and specifically Amazon would be a little bothered or scared.  Nah, not even close.

Amazon has a lot of growth opportunity still.

“Despite Amazon’s growth so far, it still only represents 8% of global e-commerce, and ecommerce is only 6% of retail” – Morgan Stanley Report

Check out the Amazon chart below. As Amazon continues to steal market share from retailers — Barnes & Noble, Borders, and Best Buy are immediate U.S. targets — Morgan Stanley Analyst Scott Devitt thinks it can reach $100 billion in revenue by 2015. That’s more than double the $45 billion in sales that the Street expects from Amazon this year.
amazon sales growth and opportunity chart


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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.