Should You Drop Old Google Adwords Accounts?
In 2004, while working at Yahoo, I started looking at the powerful options for paid search advertising. While it was just "play/research" at the time, I came to recognize the
In 2004, while working at Yahoo, I started looking at the powerful options for paid search advertising. While it was just "play/research" at the time, I came to recognize the
This is a rather short post on a broad topic for controversial Web 3.0 standards. But I was intrigued by a video of the CMO at Intel, Sean Maloney, who
Ranking has been, and always will be, important. I mean, ultimately, if no rankings exist (I'm talking about the first page of search engines) for keywords that are searched for
I visited search marketing illuminati Danny Sullivan and Chris Sherman this week, the power drivers of the SMX Search Engine expos in the USA and, now, internationally (SMX Espana coming
Since we know that search engines love text (it's what they can "understand") and users love quality content, how can you write the most relevant, traffic-capturing content to meet the
We know that search engines (Google, Yahoo, Bing) and their associated retrieval technology anno 2008 are not much more sophisticated than they were, in say, 1998--or for that matter, in