Google New Teleport Product April 2012

Google creates and makes improvements to products all the time, and in the case of the search engine, pretty much every day.

In one of my Adwords accounts, I noticed a new feature which is sure to below many businesses away (literally). It’s the new “Click-To-Teleport” feature.

The benefits? While there are many, the one standing out is the “driving in-store sales”. Customers will literally simply appear.

Here’s how it works.

“Click-to-Teleport extensions allow potential customers to instantly teleport to your business location directly from a search ad. Forget CTRs, conversion tracking and call metrics – one click and a customer is instantly standing in your business location and ready to shop.” – Google

This is sure to be a winner for brick-and-mortars, but online businesses win too. It’s amazing to see so many innovative products from Google, especially on a Day Like Today.

What do you think? Will you use it?


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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.