With all the marketing channels and lead generation opportunities at your hand – it may be hard to pick one to start with.
Almost every day, I get questions like “should I start with PPC?” – “do you think SEO works and can it help me”? “Perhaps I should open a Facebook account?” Most often I get questions about (SEO) ranking – and I tell them – focus on “traffic and really – just conversions”.
But, with a well-thought out marketing plan, with detailed competitive research and a built in follow-up system and content plan (various formats) – you really cannot lose (assuming you have a market!). I’ll share some tactics that can really help your SEO traffic, and reputation too. And content sits central to this discussion.
You may be surprised to find out that some of the top web destinations don’t generate content themselves. Where does it come from then? (Secret link at the bottom of this post).
Let’s talk about the 3 ways you can build your web traffic and sales funnel.
SEO, PPC, Social Media, Banners, Article Marketing, Webinars, Teleseminars, Forum Marketing, Postcards & Offline Marketing, Facebook ads and many others – that is all stuff you should be looking into (after your strategy). But still, what is the best way in today’s social web to generate traffic that is growing, and ongoing? In SEO, links/partners have always been very hard to get – it’s a popularity & relevancy contest.
There are 3 options that exist to make your website a traffic jam (like the picture here) and it’s VERY REAL when it comes to Search Engine Optimization techniques today.
It’s not the same old routine. Before, you would do an exchange of links, you might call the guy up, you might pay for the link. You’d do tons of articles and hope that you get a link back. I’m about to share new (white-hat SEO) thinking, and I have personal proof (see the link below).
In fact, you may be surprised to see how fast the traffic grows (after an initial buildup), and where it comes from. (Hint: social/people).
Read the SEO Content Marketing Plan and start implementing today.
About jon rognerud
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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.