ATTENTION: NEW BUSINESS OWNERS & MARKETERS:

We all had to start somewhere when launching our business.

Most of us were not born into a situation where money for marketing was just handed out. ­čÖé

You had to learn, earn and invest what you could.

Today, online there are some great┬ástrategies that can help you be smarter about how you generate leads …and starting with a minimum budget.

But, truthfully – the concept is about either time or money (or both), right? ┬áTime costs money too, but it’s not cash out of your wallet.

So, watch this marketing video, and learn what 4 things you can do right now to get started with a zero marketing budget.

Let’s begin with a little story and how I helped this friendly small business-owner I met at my school.

The video explains. Let’s watch this quick video together – and then, let’s break it down.

Effective steps to get more leads to your business

In summary:

  1. Audience – research & know your audience first. As detailed as you can get. What are your demographics?┬áPsycho-graphics?┬áTechno-graphics?
  2. Direct Response – create a website with specific headlines that speak to that audience in #1 and that have offers to inform & help (and sell)
  3. Capture – add lead forms. Get their name/email. Entice them with a valuable, free report or similar. No spamming. Then nurture.
  4. Blog – set it up today, start blogging tomorrow. Begin simple at first, share your best ideas. Become an authority for your market. Don’t over-analyze this, or you’ll never start. If you need tips, shoot me an email.

The guy loved it! He never heard so much good stuff in 5 minutes, he said. And, is it really that simple? (yes it is, and your existing clients will love it too – and refer others to your NEW direct response website when you ask. Become a marketing machine!)

What do you think?

About 

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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.