When running campaigns on Google Adwords, the higher the click-through rates are — the better. It impacts traffic, quality scores and overall engagement. You are rewarded for having better action and through-put. You win, and Google wins (charging you for those clicks).
While ongoing testing and tuning is part of any marketers love (or nightmare) – nothing different with this solution offered from Google now. Google Product Listing Ads are now being made available to all of Google’s advertisers in the United States.
You still have to test ads, keywords, but this system does make things a little simpler. Research and early results show that the CTR’s are being lifted much quicker by just implementing this new product offering from Google.
How can you implement a product listing and description like the Cuisinart cookware example above?
Watch this video.
What are product listing ads?
Product listing ads are a standalone product ad format that works with an advertiser’s Google Merchant Center account to feature rich product information directly in the ad, such as the product image, title, price, and merchant name.
Product listing ads use your existing Merchant Center product feed, creating ads for the products you want to promote in a dynamic way.
Learn more about how to get started.
This will only work if you have a Google Merchant account.
- Click-Through Rate Jumps 11.4% After Google Changes “Sponsored Links” to “Ads” (thesearchagents.com)
- Apple Spends $1MM Per Month On Google Adwords (cultofmac.com)