Killing your sales. Not something anybody wants. However, based on experience, and what I’ve seen these are very common.

Whether you have generally struggled to make sales or you run into a snafu only once in awhile, chances are that you would like to increase your success stories.

In order to do so, you must ensure that you’re avoiding the issues that tend to turn potential customers into nonexistent customers.

Acting Immediately Pushy

Once you begin a conversation with a prospective client, you may want him or her to agree to purchase the product right away.

However, consider how you approach sales; you probably don’t immediately jump into purchases. Instead, take the time to provide detailed information and address concerns.

People are often irritated by pushy sales representatives. On top of that, they may wonder what you’re trying to hide by pushing them into buying the products so quickly.

Failure to Listen

You want to convey important information about your products and services to listeners; however, you also must be a good listener yourself.

If clients have questions about what you’re offering, they are likely at least somewhat interested in making a purchase.

When you cut them off or don’t listen to what they have to say, you are giving a negative impression of the business. In other words, you’re saying that you don’t care about the customers.

Constantly Mentioning Costs

Discussing the price of the products or services is necessary, and potential customers may have the most questions about this area.

Consider how it comes across when you are constantly mentioning how low the price is or how great of a deal they are getting for the cost.

When you mention the price of the item every other sentence, you may begin to sound like a scam advertisement.

Diverting Attention

Customers may ask questions that you really don’t want to answer.

For example, they may want to know why your company has a couple of negative online reviews, or they may want to inquire about payment plans for certain products.

While answering these questions can be difficult, consider the drawback of avoiding them.

When you don’t answer the question that you are asked, trust in your company quickly begins to decline.

Repetitive Calls

Following-up with clients can be a useful technique.

However, when people start to see your number coming up on their phones multiple times per day, they are likely to question the integrity of your business.

Learning how to follow-up in an appropriate manner that actually generates sales is important.


If call recipients are constantly telling you that they are in the middle of dinner, then you’re probably calling at the wrong time.

While you don’t want to make calls too late either, you are also likely pushing away sales by having the phone ring when people are finally gathering with their families for the first time during the day.

Making mistakes can help you to learn how to be a better version of yourself. However, if you make certain mistakes repetitively, you could see the end of your career in the near future.

What thoughts and experience do you have on this topic? Join me on


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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.