Planning a Road-Trip With THIS!? (Yet, Why Do So Many Launch and Run Bad Websites That Never See Results?)
A Professional SEO Website Audit and SEO Audit Checklists Hold The Keys To Success
Imagine you were planning a big road-trip.
Would you simply jump into a random automobile, throw it into gear and punch it?
Let’s say you were travelling from the West Coast to the East Coast (Los Angeles, CA – New York, NY) in a 15 year old beat-up car with a pair of missing hub-caps, dented chassis and that the vehicle leaked more oil than you could fuel gasoline?
Would you just hop-in-n’-go?
Of course not.
You would have it inspected by a professional. Safety, dependability, speed, efficiency and performance would be paramount.
The findings and things to address from that auto-shop audit would make sure you’d get to your destination and without unexpected surprises or expensive, ongoing repairs. It might reveal if purchasing a newer car would be a better choice, etc. etc. The value of that is not missed on anybody.
Much in a similar fashion, you would not build and continue using a website that was destined to fail. Yet, that’s what 8 out of 10 most often do, even SEO webmaster owners! (You’d be surprised).
Establish a strong, scalable website foundation for search, and you’ll not only see success with the optimization of your website and using Search Engine Optimization (SEO) principles, but you would ensure long term success and growth.
And, a on a related note: There are SEO audit tools available that spit out flashy reports. While they provide some value and serve a need out there, those are not part of this discussion.
Human SEO intelligence combined with a detailed process, checklists, resources and tools that are used by real SEO professionals are what is needed.
A quick report that gets generated on a site in 5 minutes flat is not what I’m talking about. That’s something a beginner might use and on a site that contains 10-30 pages. I focus on larger web sites and 3,000-20,000 indexed pages are common, including 100,000+ page sites.
The SEO Audit Process and Site Audit Checklist
The SEO process will help you understand what quality areas to focus on. The SEO checklist makes certain the items are completed and done in order.
The end result is that you’ll see what’s working now, what’s missing, what is blatantly wrong (search engines unable to spider and index) and will help to build scalable SEO campaigns that totally rock your marketplace. If you worked with a previous SEO vendor, it will show how much work was done to the project also.
From a detailed SEO audit project, solid SEO strategies can be developed.
That means understanding how to structure your website for users and search engines, including all on-page SEO elements for heightened usability and conversion metrics. Identify the keywords that will drive real value, not just traffic and with less focus on rankings. Get clear on your content strategy and learn to build out quality posts, content and frequency via editorial calendars and similar.
Furthermore, your link building outline will be made clear so you know what to rank for (drive traffic), and how to move ahead in your competitive marketplace. You will see how to best optimize your Social Media for SEO and what content and messages will pull best for your business.
The audit will help prepare you to build your own SEO team blueprint. Your task masters will know what to execute on — whether using your own internal team, or hiring outsourced SEO assistance.
Typical SEO Audit – The Anatomy
- Technical site audit, and indexation
- Architecture / navigational audit
- Content audit & on-page SEO
- Links audit & off-page SEO
- Keyword audit
- Competitive audit
A Detailed SEO Audit (Example)
- Code review (scripts, layout, rendering, performance, structure for search)
- Crawling / Indexation
- Architecture / URLs
- Internal links
- External links (referrers)
- Semantic markup
- Image optimization
- Title tags
- Meta tags
- Website performance (speed)
- Mobile friendly
To get started with a professional SEO AUDIT, read my personal letter here.