When a snowball rolls down a hill, it grows bigger because it picks up more and more snow as gravity takes it down the incline.
Getting heavier and heavier, the snowball
When running campaigns on Google Adwords, the higher the click-through rates are -- the better. It impacts traffic, quality scores and overall engagement. You are rewarded for having better action
As you look at the different ways to expand your visibility online, you'll likely look to "obvious" marketing channels like press releases, pay per click, emails and banner advertising.
The truth
With all the marketing channels and lead generation opportunities at your hand - it may be hard to pick one to start with.
Almost every day, I get questions like "should
Image by toprankonlinemarketing via Flickr
PPC - Pay Per Click - the advertising model where you get charged each time someone clicks on your ad, is one of