Mr. Ogilvy had spent most of time performing research (Gallup), and when he sat down to produce creatives, it flowed, to say the least. I read the “Ogilvy on Advertising“, and he seemed to be a natural from birth — I thought. But, as I progressed, I realized that his success came from massive research – more than anybody else at the time.
In advertising, you will need a hook to get attention, but it starts with research first and ideas. How do you know if you have a good idea? See if yours match up to the 5 tips below. What’s the big idea?
Related articles to Advertising Ideas and Ad Copy Writing
- 10 David Ogilvy Quotes that Could Revolutionize Your Blogging (problogger.net)
- Four Steps to Make Ads More Effective (entrepreneur.com)
- How to Execute a Flawless Ad Copy Test in AdWords (searchenginewatch.com)