In this Google video, Analytics Evangelist Avinash Kaushik talks about non-line analytics and overall tracking strategies that you can use for offline and online activities.
His web analytics 2.0 book is a must read for you and your business. Things that are measured, get done – you’ll get actionable intelligence from your website data and more.
Watch the video, and start implementing.
Some of these are so simple, you’ll be amazed. And, even more so, you can take action on this quickly – without worrying too much about technology.
What do you think?
- Leveraging Search To Amplify Offline Marketing Success (searchengineland.com)
- How to Spice up Your Social Media Strategy in 2011 (techipedia.com)
- Avinash Kaushik on Analytics & Failing Faster (nvisolutions.com)