We all are faced with this question at one point or another. (Whether we like it or not).

Some focus more on trying to find the answers than others. I found a simple list from author Brian Tracy that still means a lot to me.  How does this list fit within your life?

Getting the first two right, will  seriously put you on the path forward. Add to that the contacts, a little bit of money saved, invested, and a good character (say what you mean, mean what you say), and number 6 (work hard) comes easy.

Dress and behave well, add creativity and a positive smile and attitude – you’re a success others may just dream of.

Your friends, family, kids, business associates and folks that come across you will be the “lucky” ones… to get to know and learn from you!

  1. Knowledge
  2. Skill
  3. Contacts
  4. Money
  5. Character
  6. Good work habit
  7. Image
  8. Creativity
  9. Positive Mental Attitude
  10. Luck (all the previous will make this happen for you)

Number 10 is the result of the others before it. So, when people say: “Boy, you’re lucky” – you can smile – because you know it’s hard work to get there. I’m still working on getting to #10.

How about you?


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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.